The successful development of a product, a service or a technology is not a matter of luck, but a result of methodological efficient processes!
Seminar Strategic Product Development
Constantly increasing product requirements, cost pressure due to global competition as well as the influence of politics lead to enormous challenges in all industries. Those who want to continue successfully in this complex environment on the market need inevitable to investigate in innovative products, services and technologies as well as in efficient processes along the value chain.
The goal of a successful product strategy is to offer
This is exactly where Strategic Product Management comes in. It considers the entire product life cycle of a product or service from the observation phase through the development phase to the market phase:
Strategic Product Management follows a targeted holistic approach and contains the following steps:
"The secret of success is to understand the viewpoint of others"
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